Our family had been using Tanishq for their trust in this brand for years. However, I gave Tanishq so many starts based on their amazing pricing, amazing business model and amazing customer support.

1) Amazing Pricing:- We purchased diamond jewelry from Tanishq exhibition/ show held in Glastonbury CT. We were amazed to see the market value of the diamonds we purchased from Tanishq when we got the jewelry appraised by New England Gemological Lab, and then to re-confirm we got it appraised by Diamond District jewelers in Manhattan NY. Please see the complete comparison table in picture attached below which I created to help your decision why you should always purchase jewelry from Tanishq. For example see these prices:-

Tanishq price for 1.2 Carat stud ear ring set was $39,047 Vs Market price was found to be only $15,097

Tanishq price for a 12 Carat diamond Neckless was $67,629 while the Market price was found to be only $35,000

2) Amazing Business Model:- Tanishq has amazing buy back policy that they will buy their jewelry back but at a lower price, minus the making charges, only if you want to exchange the jewelry with another Tanishq jewelry. In the process you will loose around 25-30% of the value, and in exchange you will get another piece of their trusted brand jewelry with latest designs. They are so kind to their customers, that they make sure the customers don’t land up loosing around 75-80% of the values in case they decide to sell Tanishq jewelry out there in open market, where poor customers will loose the premium price Tanishq charged at the time of original purchase.

3) Amazing Customer Care:- Tanishq headquarters generates a reference number for each message they receive and immediately provide that number to the customers, promising to resolve the issues soon after involving the regional offices or the exhibition teams. I got automated responses that my issue will be resolved by next trunk show and we had already waited for two trunk shows in a hope of some decision from Tanishq. Visiting the showroom can not be advisable as the managers at the showroom had no authority to make any decisions. I found the managers personally very kind and supportive but no authority to resolve the issues.

I couldn’t praise any more to this brand trusted by entire India, and encourage buyers to feel the joy themselves. Every Indian must feel proud purchasing jewelry from this brand for their brand value.

This store is really nice. Once you enter, a sales person is assigned to you who helps you with all the shopping. They have two floors, with second floor being the main inventory. We were little disappointed with the amount of variety and collection they had. Most good stuff was on the higher end of price range.

The store has secured entrance, constantly monitored by security personnel. They have their own parking lot in the back as well.

I visited Tanishq NJ recently and had a great customer experience — special thanks to Aravinda and Monisha, who were both kind, patient, and helpful throughout my purchase. The design of the choker-style necklace I chose is beautiful and definitely eye-catching.

However, I’m disappointed with the finishing and comfort of the product. After wearing it for a pooja for just 30 minutes, I experienced discomfort — the small cup-like backs on the necklace (see attached photo for clarity) were poorly finished. A few were fine, but most had rough, sharp edges that scratched my neck, and in one spot, it even scooped a bit of skin when I turned my neck. For a choker, which naturally hugs the neck, this is a serious design flaw.

With 30–40% making charges, I expected much better quality control. I’m honestly surprised this piece passed testing. Trying it in-store for a few seconds doesn’t reveal these issues — this is something a well-trained quality check or jewelry maker should have caught.

I still appreciate Tanishq’s overall craftsmanship and brand, but I sincerely hope they re-evaluate their quality checks — especially for close-fitting designs like chokers.

I recently purchased a beautiful necklace from Tanishq, and I couldn’t be happier with my experience! The craftsmanship is absolutely stunning every detail reflects the rich tradition and artistry of cultural design. The staff was incredibly welcoming, knowledgeable, and patient, helping me chose the perfect piece that matched both my taste and budget. I highly recommend Tanishq for its exceptional service, elegance, and timeless pieces. I’ll definitely will be coming back for more!

This store is located in Iselin, New Jersey. Building has street parking and behind. We had an good experience at this Tanishq. The helpers were patient, polite, kind and cheerful and took us through the store to show exclusive designs. The manager and his team were happy to help and answer our questions. Very straightforward and honest. Two levels and plenty to see. They can also help you find the designs of your choice.