I discovered NDNY last year through my sister and have been obsessed ever since! Shopping here was such a personal and seamless experience. Vaishali is incredible—her curation of outfits and accessories is on point, and her styling advice made everything so easy. When I was delayed finalizing an outfit she went above and beyond for me! NDNY brings the best of Indian fashion to NYC, from top designers to the coolest new labels and a couple really niche designers. I ended up doing most of my wedding shopping here, even after going to India! The store is stunning, the vibe is warm and welcoming, and the experience was unforgettable. Highly recommend!

NDNY was easy to find and Vaishalli, the founder, was great to work with. She has unique finds from interesting designers. The intimate setting is perfect for taking your time to find the best outfit for any occasion. The experience is one-of-a-kind - listen out for their curated playlist!

NDNY is my favorite store for Indian clothes and accessories in NYC. They carry various price points and have an amazing selection for weddings and party wear. The owner Vaishali is so sweet and an incredible stylist. She helped me and my mom with all our outfits for my sister’s wedding and we couldn’t have been happier with our selections!

Vaishali is always so helpful and shopping at NDNY Stockroom has always been a pleasure. She carries a great selection of designer brands and I have always been able to find what I need. Deliveries are also on time as promised. Punita Kothari

As a fashion forward picky-dresser, I must say NDNY has the best Indian clothing selection in the city. Within the span of 6 months, I've been here 4 times and I leave with something new every single time. The selection is refreshingly curated and high quality. This is the first store in New York that is bringing true cool girl (+guy) Indian fashion.

I have been to all the stores in Soho and they feel so uninspiring and over-priced. The stores in Edison don't carry cool styles. This is the store that we all needed! They carry Indian clothing in a range of styles/fanciness for men and women, as well as accessories.

Vaishali the store owner does an awesome job of helping you try on pieces and make recommendations. If she doesn't have your size in stock she goes above and beyond in making sure she does everything in her power to get a piece for you in time for your event.